Underground Cellar | Igniweb

Underground Cellar

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Project details 241

Underground Cellar is a unique business model that offers to good wine lovers the possibility to purchase strange, unique and aged wines from the best wineries of the world. Moreover, alongside its multiple delivery channels it also offers the possibility to save products in their wineries. Our job with Underground Cellar has permitted the development from an interesting shopping method to a system of forums and discussions that allows the user to have an experience beyond just buying.


  • Due to the particular business model, was necessary to implement tailored developments that lead to know the updates in the different special sales.
  • It was necessary to bring a comfortable experience to the users and to create a community accurate for Underground Cellar. For this was developed a website of forums where the users could express their questions about the wines or vineyards and to clarify their concerns within the community.
  • The integration with systems of delivery that guarantee the safety of the wines.

Implemented Technologies

  • Integrated services with Copperpeak Logistics, Bancbox, Cloud Cellar, Autorize.net
  • Mandril (Notificaciones de Email y Newsletters)
  • Google Remarketing
  • Google Analytics
  • jQuery
  • Twitter Bootstrap
  • HTML5


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